The 3 essential aspects of lasting enterprise reputation
September 10, 2012 1 Comment
In this new episode of our “Reputation Management Decision Makers” WebTV series, Michael Jaïs interviews Alain Cayzac, Senior Advisor for GOETZ bank, in a discussion focused on crisis and reputation management.
The two men being such passionate football supporters, conversation could only begin with news of the Paris Saint-Germain
But, beyond purely sports-related topics, the top club is used as an example company throughout the discussion and the various elements of reputation analysis mentioned in the video are also applied to it.
Crisis management insights
And the former President of Paris Saint-Germain has plenty to explain when it comes to crisis management, a discipline all football clubs must learn to master efficiently :
- First of all, always know the difference between mere incidents turned into crises artificially – to defuse them – and real crises the consequences of which are dire and difficult to manage both in human and professional terms
- For the latter : always acknowledge rather than try to avoid, show the empathy and compassion in a situation that implies real suffering from the victims, take action and communicate it efficiently.
Reputation management insights
And to answer Reputation Management, Alain Cayzac dons his co-founder of EuroRSCG jacket to draw a parallel between a person (human being) and a company, a dynamic and evolving organisation, in order to apply to the corporate world practical rules inherited from the Personal Brand model and its virtuous trinity : Being, Character and Style.
I’ll let you discover for yourself the details of this theory and the real-life examples of enterprise reputation analyses (including that of Paris Saint-Germain! ) in the video itself and invite you to apply the same reasoning to your own organisation.
Is your balance perfect ?